ECPAT Sweden launches a new campaign against child sex tourism/ travelling child sex offenders. Kim – a fictional character invented by the organization – is currently displayed in different media asking people to join in the fight.

The supportKim.com website is the heart of the campaign. It collects news and discussions about this difficult subject while making it easy for everyone to join, using Facebook, blogs, email and more.

The timing is no accident. It coincides with Sweden chairing the EU 2009 and associated meetings in Stockholm for EU politicians and ministers. The campaign starts off with personally addressing top Swedish politicians asking them to join Kim.